Archive for September, 2010

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Thursday, September 30th, 2010

Do you need good writing fast? Are you looking for words that will actually sell?

Yes? Then like many businesses, you’re probably asking yourself this question: “How do I a choose a decent copywriter?”

It’s a tricky business. Lots of copywriters can write websites, brochures, leaflets – anything you ask them – and produce writing that you’ll love to read.

But do your customers want to read it? And if they do, will it make any difference? (more…)

Clothes, scuba equipment, books and more ‘\-” product descriptions SELL

Wednesday, September 29th, 2010

I ’ve been thinking about what draws me to certain websites. I mean really draws me in.

Sure, I might click onto the Topshop site from time to time, but then I always head to my online bank to see if I can actually afford to buy anything. The best websites, though, have me reaching for my credit card without a second thought.

So what makes them different?

I think it’s a combination of things. (more…)