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The Business Copywriting Blog

Whether you’re a big or small company, popular or not, we can help!

September 30th, 2010 by The Copywriting Agency

Do you need good writing fast? Are you looking for words that will actually sell?

Yes? Then like many businesses, you’re probably asking yourself this question: “How do I a choose a decent copywriter?”

It’s a tricky business. Lots of copywriters can write websites, brochures, leaflets – anything you ask them – and produce writing that you’ll love to read.

But do your customers want to read it? And if they do, will it make any difference?

Read on »

Clothes, scuba equipment, books and more ‘\-” product descriptions SELL

September 29th, 2010 by Amy McLaren

I ’ve been thinking about what draws me to certain websites. I mean really draws me in.

Sure, I might click onto the Topshop site from time to time, but then I always head to my online bank to see if I can actually afford to buy anything. The best websites, though, have me reaching for my credit card without a second thought.

So what makes them different?

I think it’s a combination of things.

Read on »

Would you like to be a copywriter? We’\'” re recruiting

July 30th, 2010 by Ben Locker

Would you like to write for a living?

If so, now’s the time to act. Our parent company, Ben Locker & Associates Limited, is looking for three new copywriters to join its fast-growing copywriting agency in Colchester, Essex.

Can you see yourself as…

Read on »

Business Copywriting Tip (1): Use the magic word that sells

July 25th, 2010 by Ben Locker

Did you know there’s a magic word that helps hundreds of thousands of businesses to win customers – and sell more to their existing ones?

It’s not a fancy word.

It’s one we use every day.

And it’s a word that grabs people’s attention because they know you’re talking directly to them.

Have you guessed it? Yes. It’s…

Read on »

How to get paid quicker: a copywriting tip

July 17th, 2010 by Ben Locker

If you’ve ever been a freelancer, you know how important it is to get paid quickly. You don’t mind slogging your guts out for a client who pays within 30 days, but you’ll quickly resent the ones who sit on your invoice for two or three months.

Of course, it can be well-nigh impossible to get the accounts department of a vast corporation to cough up in time. If it’s policy to pay in six weeks, that’s exactly what these firms do. Getting them to change is like asking an oil tanker to swerve round a jellyfish. It won’t happen.

It’s different with smaller businesses. They tend to get their accounts done by human beings. As such, you can appeal to their better nature – and get paid quicker. Here’s how…

Read on »

Business SEO Tip (2): Precision Page Titles

July 9th, 2010 by Ben Locker

In my last post, I showed you how you could use heading tags to make your web pages easy to navigate – for humans and search engines alike.

If you missed it, you can read it on this page.

In a nutshell, the idea is to put the most important heading on your page in a <h1> tag, then put other headings in <h2> or <h3> tags, depending on their importance.

Easy enough. But as Adrian commented, it’s important not to get headings mixed up with page titles.

So here’s a bit about the difference between the two, plus some tips for page titles that will win you extra visitors.

Read on »

Business SEO tip (1): Check your headings

July 8th, 2010 by Ben Locker

Can you imagine reading a newspaper that didn’t use headlines, standfirsts or crossheads?

It would be almost impossible to read – you wouldn’t be able skim the page and find what interested you.

But did you know that many websites make a similar mistake? Even though it might not look like it at first glance…

Read on »

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