Marketing Emails
If you’re going to write a successful marketing email, you need to get the subject line right. Your email won’t sell to anyone unless they’ve been curious enough to open it.
What makes people open a marketing email?
Lots of things – but the best way to find out is to test. We’ll test your campaign with different subject lines, and we’ll use the one that gets opened the most (yes, we have the technology to do that).
They’\'” ve opened my email. Now what?
We keep them interested. You tell us what you want to promote, and what you want readers to do – and we’ll give them good reasons to do business with you and get in touch, just like in a good direct marketing letter.
I prefer short emails. Can you do those?
Yes, if they’re the ones that work best for you. We also give readers every opportunity to click through to your website or respond to your email. Fill in our response slip to find out how we can do it for you…
